Aug 16, 2011

7 Essential Tips for SEO Design


With Internet competition fiercer than it has ever been, the right SEO design for your site can honestly mean the difference between the life and death of your company: meaning that you need to take control of every aspect of your site’s visibility to search engines (including the relatively overlooked field of image SEO) if you are going to stay ahead of the game. We have put together a brief list of the seven most vital aspects of web design SEO – taking into account the most current information about what search engines are currently looking for when they compile their results listings:
  • Keep it simple. When a search engine looks at your website, it will be more likely to return a higher search ranking for it if the site appears to be easy to use and well organised. Search engines succeed by building user trust: if a user does not trust a search engine then he or she will not use it. As such, the SEO design for your site has to concentrate, both front and back end, on the best user experience.
  • Bear in mind that a search engine will be looking at the way your site is put together, as well as the way it works: so don’t neglect its programming and file saving when you are looking at its search engine optimisation design.
  • Don’t forget about images. One of the most commonly overlooked areas of optimisation is image SEO. Image search engine optimisation enables you to tag the pictures that appear on your site so a search engine can “see” them. Put descriptive sentences in the picture’s ALT tag, and ensure that all pictures on your site are saved with descriptive file names.
  • Cover all your bases. Fruitful web design SEO leaves no cybernetic stone unturned in the search for the perfect web page. Be aware that while every trick in the SEO design handbook has an individual chance of making your site more attractive, if you use them all then the cumulative effect is massive. Tag your pictures, organise your content into the correct headings structure and ensure that the most current programming languages (like XHTML and PHP) appear on your site.
  • Use larger images where you can. If your website gives users access to larger, better resolution images, your image SEO capability goes up. Search engines prefer larger images and will return a site with a better quality image over a site with poorer quality images.
  • Learn about the Search Engine Index. This virtual document is the Holy Grail of all SEO design. The index is a kind of online encyclopaedia, compiled by search engines spiders so that their host engine doesn’t have to physically read every page on the Net, when it is compiling a results list. Everything that your site does right improves its chance of being indexed for being “about” the search terms you are optimising for.
  • Keep your content fresh. Good web design SEO understands that search engines find stale content unappealing. If you want the spiders to keep coming back, you need to make sure that they have fresh food.
Really successful SEO takes a lot of time and effort and is a continuous process but the above tips should give you a good start in the process.

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